F&FStyle It Out
The Problem
In fashion, style is the whole game. F&F needed to dial up style so people would give the brand a real look.
The Zag
We stopped pretending life is glossy. We owned the chaos. And we made F&F the brand that keeps its cool when everything else doesn’t.
The Solution
Style It Out.
With Alex Prager, we shot a world where life goes wrong and the clothes stay right. Cool. Composed. Cinematic. If people stare, it’s not the moment. It’s the look.
The Results
People stared.
Services
Office
Industry
Revenue increase week-on-week
Brand awareness increase
Revenue increase year-on-year
Post-campaign uplift
Style perception up
F&F
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