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About

Whentheworldzigs,zag.
Bartle Bogle Hegarty

We are a global creative company helping brands stand out in a world that blends in.

A Levi’s ad in 1982.
A single black sheep going its own way.
That’s how BBH started.

A belief that has led us ever since.
Difference wins.

Difference builds brands.
Difference creates value.
Difference gets the world’s attention.

It’s how Tesco gained £4.3bn in five years.
How Audi gained £2bn in three.
How we became one of the world’s most creative and effective agencies.

That's the power of difference.

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BBrAANNds
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Standout creativity.

Exceptional strategy.

Long-lasting partnerships.

World-class craft.

We build, rebuild and reinvent brands.

Advertising. Design. Brand Transformation. Digital. Social. Health. B2B. Everything in-between.

With ideas brought to life by BBH Studios.

Every brief. Same answer.

We find your zag.

Greatest Hits

Levis debuts the Black Sheep

1983

Vorsprung durch Technik is born in the UK Play video

1983

Levi’s Laundrette sells out denim. And underpants.  Play video

1985

Brad Pitt’s career gets a boost from LevisPlay video

1991

Haagen Dazs becomes adults ice cream

1991

Richard Avedon shoots Levis

1992

The Cream of Manchester

1993

The Lynx EffectPlay video

1994

Audi says who it's not forPlay video

1994

Levi's Flat Eric Play video

1999

‘Keep Walking’ is invented for Johnnie Walker

1999

Barnardos is shockingly effective

2000

Audi has ‘Nothing to Prove’

2000

Levi’s continues its ‘Odyssey’ Play video

2000

Lynx gets dressedPlay video

2004

Make the Most of Now is created for VodafonePlay video

2005

Barnardos won’t fuck off

2007

The Barclaycard Waterslide opensPlay video

2008

Levi’s proves originals never fit

2008

Finger lickin’ advertising for KFC

2008

Johnnie Walker walks the walkPlay video

2009

Weetabix fuels big daysPlay video

2011

Putting the Yo in Yeo Valley Play video

2011

The Guardian retells The Three Little PigsPlay video

2012

Goo-gul- voys-serch lawnchts

2012

Johnnie Walker shows no one walks first time

2013

Audi never gets out the blocks Play video

2014

Audi goes for a spinPlay video

2015

Absolut Supports Equal LovePlay video

2017

Burger King trolls an election

2018

 Audi Brings Out The ClownsPlay video

2018

Tesco Reinvents the Plaster

2020

Tesco Plays Iconic Games

2024

Burger King Rewards Mums

2024

Chupa Chups has chemistry

2025

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