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Tesco Mobile

Tesco Mobile
Same But Tesco


The Problem

Tesco Mobile offers the same coverage and reliability as the bigger networks, but people still saw value as a compromise. They believed paying more meant getting more.

We all use our phones the same way. Scroll. Stream. Text. Repeat. So why pay more for the same experience?

The Zag

Show that Tesco Mobile does not just save you money. It gives you more of what matters. Clubcard Prices. Clubcard Points. Fixed contract pricing. Real value without compromise.

The Solution

We told the story through the eyes of our pets. Judgy. Unimpressed. Silently wondering why humans keep overpaying for the same phone experience.

A fresh Irish take that used humour and truth to cut through a crowded market.

The Results

Results not in the public domain.

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