Audi
F1 Rings

The Problem

Audi is entering F1 for the first time in 2026. To win hearts before wheels hit the grid, the brand needed to reconnect with its motorsport heritage and excite a new generation of fans.

The Zag

Turn every sponsorship ident into a piece of cinematic engineering.

The Solution

We crafted a suite of CGI idents that reimagined the iconic Audi rings through the raw materials of performance. Carbon fibre forged. Ceramic brakes glowing. Precision parts in motion.

Each film unfolded like an abstract engineering story before resolving into the Audi rings. Paired with visceral sound design, the work fused F1’s intensity with Audi’s understated confidence.