Tesco
Icons

The Problem

In grocery, standing out is hard. Quality is everywhere and the category is full of noise. Tesco needed a fresh way to remind people of the quality of its food.

The Zag

Make Tesco stand for quality food by making quality food stand for Tesco. Literally.

The Solution

We rebuilt the Tesco logo using real ingredients from Tesco shelves. Every letter crafted from beautiful, high quality food shot for real and in extreme detail. A brand icon turned into food icons.