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Monzo

Monzo
Book Of Money

The Problem

No one wants to read a book about money. But Monzo wanted to help people feel more confident with their finances.

The Zag

Write a book about money that people actually want to read.

The Solution

We created The Book of Money and wrote 3500 unique reasons someone might read it. Enough to fill an entire bookshop. So we did.

We also built an interactive IRL experience where people could create their own personalised book titles. Hyper relevant. Hyper personal. Very Monzo.

The Results

A cultural moment in finance.

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