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Tesco

Tesco
Christmas 2025

The Problem

Christmas is usually sold as perfection. Picture-perfect moments that feel nothing like real life.

The Zag

Champion the beautifully chaotic moments that actually make Christmas.

The Solution

That’s What Makes It Christmas.

A series of standalone films celebrating the awkward, funny, real moments people remember. From Northern parents teasing Southern twangs to dogs dressed as the Nativity.

We zagged in structure too, choosing eleven short films instead of one long story so every family could see themselves.

The Results

Tesco owning the Christmas Spirit again.

F&F jumpers all sold out.

Services

  • Advertising
  • Design
  • Film

Office

  • London

Industries

  • Food & Beverage
  • Retail
10 yr
Market share high
29.4%
Market share in December
50
Pieces of media coverage
Monzo

Next Project

Monzo

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