Tesco

Can't Argue With That

Tesco leads on special offers, but lagged discounters on price perception. The challenge was clear. Shift the conversation from cheap to value. From low cost to smart spending.

Ireland loves a good debate. Pineapple on pizza. How strong your tea should be. Tomato, fruit or veg. We argue about everything. But we can agree on one thing. Money spent at Tesco is money well spent.

Stop chasing discounters on price. Celebrate the emotional reward of savvy shopping. Make value feel good, not just look cheap.

We divided the nation with playful debates, only to unite them on one truth. Tesco delivers real value for Irish families. A strategic move away from price shouting and toward pride in smart choices.

Results not in the public domain.