Mentos
Fizzooka

The Problem

Mentos & cola is one of the internet’s most iconic experiments - but its fame had stalled. Gen Z wasn’t engaged, and the brand needed a way back into culture, not nostalgia.

The Zag

Take the experiment somewhere it had never been before. Not a remake. A reinvention. Bring the explosive energy of Mentos & cola into the world Gen Z lives in every day: gaming.

The Solution

We created the Mentos Fizzooka - the first-ever branded tactical item in Fortnite Creative.

A fresh, thrilling twist on the classic reaction, backed by:

a long-form trailer creator content and livestreams
Twitch and YouTube activations
OOH and social
a device designed for gameplay, not gimmicks
an activation made for culture, not just media.

The Results

Explosive. Cultural. Unmissable.

Services

Advertising
Experiential
Design
Film
3D

Office

London

Industries

Gaming
Food & Beverage

72M

social views in week one

10M

Fortnite plays in week one

500M

reached globally

590%

social engagement lift

12.1M

Fizzooka uses

40M

minutes played (equivalent to 76 years of continuous play)

Next Project

Tesco

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Mentos
Fizzooka

The Problem

Mentos & cola is one of the internet’s most iconic experiments - but its fame had stalled. Gen Z wasn’t engaged, and the brand needed a way back into culture, not nostalgia.

The Zag

Take the experiment somewhere it had never been before. Not a remake. A reinvention. Bring the explosive energy of Mentos & cola into the world Gen Z lives in every day: gaming.