Goodyear

Tires Worth Bragging About

Great tires were being undervalued. Shoppers were trading down to cheap alternatives and forgetting what real performance delivers. Goodyear needed to win back pride and premium.

Put tires back at the centre of driving’s greatest moments. Make them worth bragging about again.

We created Tires Worth Bragging About, a global North Star that drove a full brand rejuvenation. We refreshed the design system and rolled it across every touchpoint. We launched Still. Always. Forever. to celebrate Goodyear’s greatest achievements.

Social was rebuilt from the ground up. We showed up in culture, from Donut Day to Fashion Week. The Blimp became a meme account worth following. Racing channels were reignited. Major race weekends and classic car shows were taken over.

All to remind people that great tires matter.

2.8 Billion earned impressions