Chupa Chups

Molecules of Fun

Chupa Chups wanted to stay culturally relevant with Gen Z while proving its platform of forever fun.

Show that Chupa Chups is made of fun at a molecular level.

We rebuilt the happy chemicals dopamine, serotonin and endorphin using Chupa Chups lollies.

Intricate, colourful molecular models that looked scientific at first glance and playful on second look.

The work tapped into rising trends around mental wellbeing and dopamine culture, landing squarely in Gen Z’s visual language.

A sweet spot between science and joy.