Burger King

Bundles of Joy

After giving birth, new mums are often handed tea and toast. But a national survey revealed many wanted something else entirely. A burger. Fries. Real foodfillment.

Celebrate the mums who choose Burger King for their first meal after giving birth.

We created Bundles of Joy. A campaign built from real images of real mums who chose a Whopper as their first post-birth meal.

A platform that redefined foodfillment at a moment that truly matters.

Print, social, OOH and a social film captured the exact time each mum was fulfilled by Burger King. The campaign ran alongside The Grill Line, a hotline offering free Whoppers for new mums who had just given birth.

A national conversation about real post-birth cravings.