BURGER KING
WE GIVE UP
Capabilities:
We put a spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef.
Ad of the Day
in The Drum
5*
on David Reviews
Burger King UK has put into making the Whopper famous; spending multiple millions over the past six plus decades, and even dubbing itself the Home of it – only for certain diners to persistently choose the Chicken Royale when they visit a restaurant.
Hero one product, to sell another.
‘We Give Up’.
An idea that shows that despite Burger King only shouting about the Whopper for 65 years, spending millions of their Ad spend on it and even calling their restaurants The Home of it, many will still consistently choose the Chicken Royale over it.
The Drum Ad of the Day
⭐️⭐️⭐️⭐️⭐️ David Reviews
International Industry Coverage, across UK, US, Brazil, Germany & Spain