PADDY POWER

Chelthenham

Capabilities:

Communications

Where two nations collide

It's just good craic.
Until Cheltenham - one of the racing calendar's biggest moments - comes into town.

Here's how we helped Paddy Power gallop out of the stalls:

1.5m

impacts from Ents TV

#1

week in Paddy Power News History

#1

print SOV in UK

The Business Problem

Creating an unfair share of bets during the highly competitive Cheltenham week of racing, fending off all the other bookies and noise.

The Zag

Forget the horses, it's England vs Ireland.

The Solution

A classic comedic showdown between the two nations and their proudest sons. Think Anchorman meets Colm Meaney and Peter Crouch, with an extra dose of Barry from Eastenders for extra banter.

The Results

#1 SOV in Print in UK (#2 in Ireland), #1 SOV on Twitter and #3 SOV on Facebook.
Reach of just under 1.1M for the week.
YouTube masthead reached over 3.2M users in the UK, in Ireland we had reach of 527K.
Ents TV delivering 1.5m impacts
The number one week in Paddy Power News history

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