Steven Panariello is the Chief Executive Officer of BBH USA, where he is leading the agency into its next chapter of creative and strategic growth.

He joined from BBDO New York, where he served as Managing Director and Global Executive Vice President. During his tenure, he helped modernize the agency’s creative output and lead key client relationships, driving growth at scale across marquee brands including Bacardi Ltd, Pedigree, M&Ms, Snickers, Wells Fargo, and FedEx.

Prior to BBDO, Steven was the Executive Group Director at Droga5, leading award-winning teams for brands such as Hennessy, Toyota, American Express, Coca Cola and Motorola. Prior roles were held at TBWA, FCB and Berlin Cameron.

Steven’s hands-on approach to shaping teams and shaping the work led to many awards from Cannes to the Webby’s to D&AD’s, One Show, and even a few Emmys.

As the Chief Creative Officer of BBH USA, Erica Roberts leads all creative strategy and execution for the agency’s clients, while also serving on the BBH Global board.

Erica is best known for reinvigorating iconic heritage brands—whether it’s PayPal, the Four Seasons Hotels and Resorts, Samsung, The Goodyear Tire and Rubber Company, or the entire J.M. Smucker’s portfolio. Her work always strikes a balance between staying true to a brand’s roots while infusing it with something new.

Roberts is a renowned creative leader within the industry and has been named Ad Age’s 2025 Chief Creative Officer of the Year. She has also been featured in Ad Age’s Leading Women, Adweek’s Creative 100, and Campaign US’s 40 Over 40. She has led award-winning, business-transforming work across nearly every category—from CPG to QSR, financial services, and retail.

With over 20 years of experience, including 15 at Publicis Groupe, Erica has played a crucial role within the broader holding company in bringing creative together with media, experiential design, strategy, data, and PR to deliver some of the most talked-about and recognized work in the industry.

Samantha Deevy is a cross-functional strategy leader obsessed with making work…work.

She began her career in media as a Digital Media Strategist, working on brands like Philadelphia Cream Cheese, Kraft Singles, and Miracle Whip. It was during this time that she developed her love for data and discovered new, interesting ways to connect with audiences in our ever-fragmented media landscape.

Subsequently, she transitioned into a series of global strategy and communications planning roles at PHD, overseeing everything from SC Johnson's developing markets to SAP's global brand re-launch. This experience allowed her to understand the power of marrying creative ideas with their execution across various channels.

Samantha then spent six years at Droga5, contributing to the establishment and growth of the communications planning department while leading retail brands such as Mattress Firm and Sprint. She also played a role in numerous award-winning initiatives across brands like The New York Times, Game of Thrones, and Google's Pixel.

She now joins BBH from FIG, where she served as Partner and Head of Strategy, overseeing clients such as Zillow, Ketel One, CNN, and Benjamin Moore.

You can always find Lindsey at the heartbeat of agencies, where creativity is celebrated and new opportunities are embraced. As the Chief Marketing Officer of BBH USA, she thrives in complexity and enjoys designing bespoke, integrated solutions for brands. Lindsey also leads the Goodyear Tire and Rubber Company’s Power of One team, P1T Crew.

Before joining BBH USA, Lindsey led New Business, PR and Marketing at the independent agency FIG. There, she took the agency to the next level, focusing not only on strengthening the brand’s reputation, but expanding and productizing capabilities and driving integrated growth opportunities. Under her leadership, FIG was named to AdAge’s Agency A-List and welcomed a number of iconic brands such as Viator by TripAdvisor, MoMa, Campari and Tyson.

While at Dentsu, Lindsey authored the new integrated narrative for the merger and rebrand of the holding company while driving integrated growth. Prior to Dentsu, she worked on the New Business team at Droga5 where the agency experienced unprecedented growth welcoming partners such as IHOP, CoverGirl, Tourism of Australia, Nordstrom and HBO hit show Game Of Thrones.

Connor has rejoined BBH USA as Managing Director after more than 16 years in the industry at Johannes Leonardo, R/GA, a previous chapter at BBH, and TBWA\Chiat\Day. He has led the creation of effective, award-winning brand strategies, through-the-line campaigns, and integrated experiences across both B2C and B2B.

He has worked on a range of iconic brands, developing creative solutions at all stages of the consumer journey - from MARS, American Express, Uber, Accenture, Mercedes Benz, British Airways and Sony PlayStation to Samsung, Unilever, Kraft Heinz, Volkswagen and Suntory. Most recently, he partnered closely with Kraft Heinz to reinvigorate their brands with a combination of product and platform work across Oscar Mayer, Velveeta, Kraft Mac and Cheese and Philadelphia through the funnel.

BBH’s ethos of ‘Good and Nice’ has been a north star for Connor as he leads teams to deliver creative ideas that drive real business impact.

As Head of Production at BBH USA, Tasha Cronin leads the agency’s production department, driving world-class craft, innovation, and cultural fluency across its creative output.

Tasha began her career in the independent film world at Samuel Goldwyn Films, contributing to a slate of Academy Award–winning projects before shifting into advertising. Over the next decade, she built a reputation for producing genre-bending, award-winning work at agencies including Google Creative Lab, Droga5, Mojo Supermarket, Johannes Leonardo, and now BBH USA.

Her portfolio includes high-profile campaigns such as HBO’s For the Throne, Adidas’ Hey Jude, Pizza Hut’s Pie Tops, Oscar Mayer’s Wienie 500, and the interactive, award-winning Dojacode for Doja Cat and Girls Who Code. She has also overseen high-profile productions ranging from Lance Acord–directed Super Bowl spots to sneaker technology that literally orders pizza.

Recognized at Cannes Lions, the Clios, Effies, and the One Show, Tasha is known not only for her creative achievements but also for mentoring teams, championing inclusive production practices, and pushing the boundaries of what production can be.

Currently dreaming up the unexpected, Alex Booker has spent the last 25+ years turning big ideas into even bigger realities for some of the world's biggest clients.

Along the way, he’s had the pleasure of working with some wildly talented people and putting his stamp on iconic brands like PlayStation, E*Trade, BACARDÍ, Ford and most recently reshaping brands like Neutrogena for the world of Beauty-Tok. From scrappy shoots to blockbuster budgets, his work isn’t just award-winning, it’s culture-shaping.

His creative adventures have earned recognition at all the major shows and led to speaking roles at SXSW, Cannes and Clios Summit, where he’s discussed the future of AI in music with Grammy-winning producer BOI-1DA, the role of AI in creativity and tech with none other than Will.I.Am. and the strategic choices behind aesthetics.

Ryan Atkinson is a New York based, South African born multidisciplinary Designer and Creative Director with over sixteen years of global experience across four continents.

Before joining BBH USAUSA, he led creative teams at renowned agencies including JKR, R/GA, BBDO, McCann, and Frost*Design, delivering impactful work for brands such as Coca-Cola, Visa, Mastercard, HP, KFC, PepsiCo, Sony, MTV, and Deliveroo.

Recognized with more than 100 international honors—including D&AD, Cannes Lions, The One Show, the Art Directors Club, and the Clios—Ryan is known for combining strategic clarity with inventive craft. A champion of emerging technologies, he has co-founded a Web3 company, built virtual world experiences, launched NFT collections, and embraced AI to expand creative potential and efficiency.

He remains dedicated to storytelling and creating immersive, culturally resonant work across platforms.