OBSESSION

April 13th. The launch of Netflix’s new show, Obsession - an erotic thriller with shock and sex in equal measure. But with no existing fanbase and the streaming scene more competitive than ever, Obsession risked falling under the radar.

Experience the seduction of Obsession for yourself

The boutique took design inspiration from the show’s distinctive aesthetic, inviting visitors into a world of seduction. Japanese Shibari bondage became the (literal) thread tying the design vision together. Other inspirations include the red ribbon which holds Anna’s - the show's enigmatic protagonist - diary full of secrets firmly closed, as well as red ribbon lighting that featured in the show artwork.

Unlike Soho’s usual sex shops, the only currency our boutique accepted was secrets. Visitors wrote anonymous secrets on a page from Anna's red diary and handed it to the cashier, in exchange for a luxury sex product - think stimulators, bondage accessories and orgasm balm - supplied by Coco de Mer.

Over the course of 24 hours, our boutique had 650 visitors, with 46,374 organic impressions across Twitter and TikTok. We distributed 1,000 Orgasm Balms & over 60,000ml of lube.