Tinder
Dating in a pandemic
Capabilities:
Dating in a Pandemic: you’d be forgiven for thinking it’d be pretty bleak. But whilst some of us may have picked up crochet, the Tinder India community wasn’t about to let a global lockdown get in the way of connection and fun.
This is the story of some weird and wonderful swipe stories - that got 13 million views on YouTube.
13M
YouTube views and counting
1.08
Minutes is the average
viewing time
Scared of rejection, getting over an ex, fear of intimacy... all common barriers to dating. But how about a global pandemic putting the world into lockdown for an excuse not to call them back?
We needed to teach the world how to keep the magic alive.
We could have laid low. Instead, we told Tinder’s real pandemic swipe stories.
“The pools were closed so we sat in giant inflatable toys on a rooftop instead.”
One thing’s for sure, the ‘How I Met Your Mother’ pandemic stories were going to be interesting...
So we let the Tinder community come up with the ‘creative’ and created a music video, to an original track by Indian-American singer Raja Kumari, that told stories of some of the ingenious ways they’d found to keep dating, safely.
The film tells the real-life stories of couples figuring out dating in a new world from VR headset dates to screen-projected first encounters.
Who said that romance is dead?
