The January Sale is British Airways largest annual sale on flights and holidays worldwide. To help promote the sale we created a series of press executions promoting global destinations using sculpted ice objects to represent the most popular destinations. Each sculpture took 2-3 days of crafting by our production partner Ice Box and was shot by Leon Steele.

The Sugar Loaf isn’t just a Brazilian postcard. In NEOGAMA’s new commercial for Johnnie Walker, it is part of a giant that had been sleeping there for years and wakes up. It’s the first time Johnnie Walker has developed a local campaign specifically for one country.

Based on the successful brand “KEEP WALKING,” the new campaign “Keep Walking, Brazil” has the same style of the global commercials of the brand. The Brazilian idea was produced by the British production company, Gorgeous, and the special effects were done by The Mill in New York.

The idea, created by Alexandre Gama, president of NEOGAMA/BBH, was inspired by the country’s growth and its importance in the global economy. The challenge was to approach this in a new, truly inspiring way, staying within the theme and the brand mission.

Following the success of our Angels campaign that launched in the UK in February this year, BBH London have created the first ever sequel to an Axe ad, My Angel Girlfriend. This is testament to the strength of the Angels concept and the brand’s ambition for Axe Excite.

The TV ad was shot on location in Prague, directed by acclaimed US director Frank Todaro. In it, we follow our Axe guy as he struggles to incorporate his heavenly girlfriend into his everyday life.

The first markets, Mexico, Columbia and Argentina, have already started to run the film. In the UK, the spot will be launched in Q4, in early October time, to coincide with the pre-Christmas push for sales.

Mentos Squeeze is the latest innovation in chewing gum to come out of Perfetti Van Melle. Whilst many variations of fruit flavoured gum exist in the market, the R&D guys behind Mentos Squeeze have somehow managed to invent a gum with actual fruit inside it. Mentos Squeeze rolls out across Europe over the coming months and to support the launch, we were asked to create a 30” TV ad communicating the product truth in a fun and surprising way. Enjoy.

The pace of change in China is unique. It is tangible. It is visible. Johnnie Walker’s Yulu project presents 12 pieces of film using China’s most influential documentary film director Jia Zang Khe, and 6 of his directorial protégées. These films lay bare the aspirations, commitment and depth of a group of young Chinese people (businessmen, actors, entrepreneurs, musicians etc.) who are committed to a new vision of progress in China. They are raw, vivid and gritty portrayals of the achievements of a sample of China’s ‘new progressives’. The stories tell us that a truly modern progressive China is so much richer, multi-faceted and surprising than the single-minded pursuit of wealth.

The debate that the brand has sparked and framed continues to ripple across China.

Developed from the insight that even an angel will sin when tempted, the new global campaign developed by BBH London spans all media including not only TV, Press, OOH and digital, but also one of the first iADs in Europe – the new advertising platform just launched by Apple.

The TV was shot on location in Split, Croatia with superstar director Rupert Sanders brought in to turn the creative vision into filmic mastery. And that he did. To add to the story, Air even let us re-record an orchestral version of their hit Sexy Boy to soundtrack the film perfectly.

The integrated package has been lauded internally at Unilever, with local market media investment across the globe typically 20% higher than standard new variant campaigns due to the quality of the campaign idea and assets. A big win for us. The work is now scheduled to run in 88 markets.

The agency created a print campaign for Adesf – Association for the defense of smokers health – for the International NoTobacco Day, celebrated 31st of March.
Composed of three ads, the campaign addresses the harm caused by passive smoking. The three pieces show that the act of smoking is never solitary, because the smoke affects other people. In two different executions, we see a man´s fist, and instead of the hand, there is the image of a woman and a baby smoking. The claim says: “You never smoke alone”.

The América Cup competition takes place from 1st until 24th of July, in Argentina, and the tagline says: Where will soccer fans be? ESPN. Where else?
The 3 print ads show images of empty soccer fields in different locations, such as a beach, the countryside and in a building.

‘The Man Who Walked Around the World’ was produced in 2008 to celebrate Johnnie Walker’s brand heritage. Filmed on location in Scotland, the single-take, six-minute long film features a spectacular performance from Robert Carlyle and was made to be used internally at Diageo to showcase the long and illustrious history of the whisky. Believe it or not, the film contains no trickery. There are no cuts. The actor memorised all of the lines and walked at precisely the right pace… And the first successful take was “take 40”.

The Mentos® Diamond White banner lets you and your friends see what your teeth would look like if they were fantastically white – using your web camera to track exactly where they are and technology to create pure brilliance.

The technology behind the banner was developed by BBH and North Kingdom, who collectively created the world’s first ever tooth recognition algorithm so that every pixel, of every tooth, is detected.

Users can record a teeth-whitened message, then post it onto Facebook or MySpace, turning this little banner into an internet sensation.

www.mentosdiamondwhite.com

When Nick Kamen stripped off his jeans in a launderette to the sound of “I heard it through the grapevine”, it wasn’t only Levis who saw their sales sky-rocket. The UK censorship
authorities thought that his Y-fronts too indecent, so he wore boxer shorts. Sales of boxer shorts went through the roof and Y fronts never quite made it back into fashion.
John Hegarty, the creative genius behind some of the most iconic ads of the last thirty years, launches a book this month: Hegarty on Advertising; Turning Intelligence into Magic.
Part autobiography, part review of the advertising industry today, the book includes humorous stories such as his time working with Charles Saatchi in the early 1970s, to the early days of BBH with no office and no clients. His advice on managing creative people and how to keep your creative edge will hopefully inspire a new generation of people into creative business. The book will be published by Thames and Hudson on June 13th 2011. You can find out more about it here

www.hegartyonadvertising.com

Earlier this year BA asked us to create ads for display all year round in Gatwick and Heathrow.

At the time, ash clouds and strikes were at the forefront of people’s minds and various tracking measures said these were starting to have an impact on the brand. The resulting task: Make people like BA a little more.

After analysing who would see the posters over the Summer (mostly leisure travelers), we uncovered one simple insight to help us achieve our goal: that most people, whatever age, get giddily excited about their holiday once they get to the airport. By using the existing poster sites in Gatwick and Heathrow we set about tapping into this joyful anticipation, there and then as people were experiencing it.

Following hot on the heels of the Mentos TV ad ‘Beat-it’, December saw the launch of www. mentosbeatbox.com, where users get the chance to become a master beatboxer. Using a web camera, Killa Kella, the world famous beatboxer, will guide you through creating classic beatboxing expressions which are then synched to a selection of beat boxing tracks, produced by Kella himself. Users can the post their video to the gallery or share on facebook and other social networking sites.

Diageo’s Baileys has appointed BBH to handle its global advertising account.

BBH won the pitch against other Diageo roster agencies, AMV BBDO, Mother and Saatchi & Saatchi.

BBH is also agency of record for Diageo’s Johnnie Walker and Gordon brands.

In the 20th anniversary issue of Shots magazine, BBH London has been ranked as the best in the business with more work featured than any other agency.

Shots has been showcasing, reviewing, profiling and championing creative advertising in all its shapes and sizes over the last two decades. This special celebratory issue took a look back over the industry’s highlights and selected the campaigns, people and events that have shaped the business between 1990 and 2010.

Creative Review, the respected advertising and design magazine, has produced its 2010 Annual issue. The magazine showcases what it believes to be the best work produced around the world in 2009. It gives an ‘Agency of the Year ‘ award, based on which agencies have the most work in the book. And this year BBH is ‘Joint Agency of the year’ with AMV BBDO.

The BBH work featured in the annual is Johnnie Walker’s Robert Carlyle film, Audi’s Unbox The Box film, MySpace Music’s Fan Video, and the Lynx Snow Prints print campaign.

BBH was also named Joint Agency of the Year by Creative Review in 2008.

Last night BBH London won the British Television Advertising Awards (BTAA) Agency of the Year award. It is the fifth time that the Agency has won this award in its 28-year history. The BTAA win joins BBH’s current effectiveness and strategy titles, awarded by the IPA and APG. No other agency has held all three at the same time.

BBH picked up six BTAA golds for its work on children’s charity Barnardo’s, Diageo’s Johnnie Walker and Britvic’s Robinsons.

Ben Fennell, CEO of BBH said: “For a business that strives to deliver strategic and creative excellence, it’s great to be recognised as BTAA’s Agency of the Year, whilst also holding the APG and IPA Effectiveness titles.”

British Airways social media site Metrotwin.com celebrates its first birthday with the launch of its next big twin – Metrotwin Mumbai.

Launched in beta, Metrotwin Mumbai will allow users to blog recommendations on what to do in London and Mumbai.

The Mumbai blog was launched following the success of Metrotwin.com, the site that helps travellers find their ‘home from home’ in London and New York, with recommendations from expert bloggers and local communities.

Visit www.metrotwin.com and, if you want to get involved with Metrotwin Mumbai, go to http://mumbai.metrotwin.com.

The AAAAs awarded BBH New York the O’Toole award for the Best Mid-Sized Agency of the Year. This is the third consecutive year that BBH New York has won this prestigious award that celebrates the overall creative excellence of an agency.

The O’Toole is one of the most competitive and highly-regarded award programs in advertising and it recognizes those agencies that consistently set and maintain the very highest standards. The judging is based the agency’s entire body of work and competing agencies must submit examples of work from each client.

This appointment marks the expansion of BBH’s remit on the business to now include Asia, Africa, and the Middle East.

BBH has held strategic and creative responsibilities for Surf in Latin America, North America and Europe since 2003.

“This is a very important global consolidation for us. Much of the brand’s future growth will come from the developing markets in Asia and AMET, so to partner Unilever in pursuit of this is a challenge that we relish,” Simon Sherwood, CEO of BBH Group said.

Bartle Bogle Hegarty has won the pan-European eBay advertising account.

The agency picked up the business following a pitch. The review was called by eBay following their decision to put all of its business into one agency.

BBH will handle all of the internet auction site’s above-the-line advertising across Europe.

The International ANDY awards, held last night in New York, saw BBH New York win the GRANDY, the top prize for the piece of work that is deemed to be the absolute best in show. The grand prix was won for the promotion of the latest Oasis album: BBH New York partnered client NYC & Company with Warner Brothers Records to launch ‘Dig out your soul’ – in the streets, with street performers.

BBH London also won two Gold awards, one for digital work for Barnardo’s ‘Children in Trouble’ campaign and a second for digital work for Mentos, ‘Kiss Cam’.

Big congratulations to everyone involved in this work.

BBH has won The Coca-Cola Company’s Sprite business after a creative pitch running out of the Agency’s New York and Shanghai offices. The work for Sprite will focus primarily on the American and Asian markets.

Sprite is the second piece of business BBH has won in 2009, the first being Vitaminwater for BBH New York. BBH Shanghai also won the Minutemaid account in December 2008.

For the sixth year running, BBH London has been ranked the number one advertising agency in the United Kingdom in the Annual Bestadsontv.com Rankings.

In the world rankings, Neogama/BBH came in as the fifth best agency and BBH London at number six.

The Best Ads Rankings rate the world’s leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.

World Gold Council has unveiled a new marketing campaign for ‘Gold Expressions’. Conceptualized by BBH, the campaign draws inspiration from the timeless, chic golden age of Italian cinema. Shot in Rome, the campaign is an interpretation of how gold jewellery releases a woman’s passion for style and individuality. Gold Expressions is an Italian gold jewellery line created and developed by World Gold Council and is marketed exclusively by D’damas in India.

Sir John Hegarty said, “We’re very proud of the advertising we’ve developed for WGC’s Gold Expressions collection and hope it will inspire our consumer. It’s been a fantastic opportunity to work with WGC India for the first time – we look forward to expanding our relationship in the future.”

These IPA awards champion highly effective creative work and are considered Adland’s most rigorous awards scheme as the submissions must convince the judges that the brand’s campaign has unequivocally delivered profit to the client buisness. Putting together an IPA paper involves months of painstaking data analysis and endless re-writes to get a bullet-proof case. Congratulations to all involved!

Watch how Chuck handles tough questions from his gal and his personal trainer in these spots for Chupa Chups.

The unflappable guy has been taking the world by storm- one country at a time- as the quirky figurehead of BBH Asia Pacific’s global advertising push for the most famous lolly in the world.

From Russia to New Zealand, in fan sites, blogs and a whole myriad of channels, people are taking up Chuck’s call to live ‘Life, Less Serious’.

Launched in Sept 08, Metrotwin is an online community providing expert recommendations on the very best places to go in London and New York. Uniquely it draws on content partners to help populate the site, rather than featuring everything possible, thus allowing the site to maintain a higher standard of offering.

The site was built in a matter of months through a truly collaborative effort between BA, BBH, Agency.com and MadeByMany. This working group effectively operated like a small start up to ensure it could move quickly with BBH providing strategic vision as well as overall project management.

To date the site has 25,000+ registered users and with a full marketing plan in place this is set to grow massively.

BBH’s global clients have been increasing their presence in India and although the Agency has produced some campaigns out of its Singapore office, it is felt that the bigger opportunity creatively and commercially merits presence within India.

Simon Sherwood, BBH Group Chief Executive Officer, said, “In finding Priti, Subhash and Partha we feel exceptionally confident about our prospects. All three are very highly talented and exceptionally likeable people. This is a very exciting time for us. I believe we can now better support our global clients and more effectively compete as a future facing creative business.”

There can be unexpected circumstanced in the mating game – times when you might not be fully prepared for the opportunity in front of you.

To introduce the new pocket-sized Axe Bullet, we showcased one of those opportunities. And the accompanying print ads demonstrated the size of the Axe Bullet: small enough to fit in your pocket, next to all of the other “interesting” items you might accumulate during the day.

BBH has been named as one of Britain’s top 100 best companies to work for. Out of almost 900 entries, BBH made the list.  The first time we’ve entered this annual competition resulted in us being ranked 77^th. Notable, too, is the fact that we are the only creative agency that made the cut.

Levi’s has always been the clothing of rebels, free-thinkers, and pioneers. The brand has always appealed to people with a desire to stand out, and a desire for the confidence to express themselves in an original way. It’s clothing for individuals who break the mould and provoke a reaction.

This truth about the brand is communicated through the thought ‘Originals Never Fit.’ Each execution is shot from the point-of-view of the Levi’s hero, capturing the reaction they provoke in people who rigidly uphold convention and abhor difference. Unsurprisingly, they regard our heroes with disdain, suspicion and antipathy. So much the better. These are not people whose approval we want; they are the opposite of the Levi’s wearer, the epitome of conformity.

LG Electronics announced BBH’s appointment as lead strategic and creative development agency of worldwide marketing communications. BBH will lead assignments for LG’s global brand and most of product divisions.

Sung-Hun Han, Head of LG’s Global Brand Marketing, said:

“We want one single powerful LG brand even though our business itself is multi faceted and operates in a number of categories. I believe BBH will make a great partner to help us achieve that status. We were fortunate to have such strong finalists participate in our review. The presentations from the competing agencies were all inspirational and it was quite hard to choose one. But BBH is outstanding with their strong understanding of our customer and communication needs.”

He may be talent-less, but became an overnight sensation – when BBH launched the men’s deodorant, the New Axe, in India with a ground-breaking campaign starring a fictional Bollywood pop star: Silky Kumar.

Partnering MTV India, Silky first appeared in a cheesy music video entitled ‘Scent of Desire’ and was named ‘Artist of the Month’ . Silky’s popularity grew to an infectious level through a string of MTV interviews, behind the scenes vignettes, a mock-Asian tour, YouTube videos and a MySpace profile.

At the campaign’s end, it is revealed through a breaking news story that Silky stole a Neutron formula – the secret behind his mysterious sex-appeal.

The concept reinforces Axe’s revitalized brand promise that ‘new Axe gets you more than before.

When Mentos Liquid filled gum launched in China, the competition had a titanic 96% share of voice in the category. The challenge was clearly to stand out. We created and spread a new way of chewing gum. On TV, two office boys compete to chew gum into the most ridiculous shapes. Given that Chinese kids spend most time online, this silly gum shaping showdown and liquid center product demonstration continued virally, on a desktop widget and chat emoticons. The ads were blogged and spoofed online, where kids photoshopped their faces over the Mentos Talent. Likeability of Mentos overall rose from 64 to 79%, top of mind awareness rose to 24% ahead of key competitor brands with a halo effect on its brand candy by a 40% increase in the month the campaign launched.

There are people out there whose sole mission in life is to cause you to blow your cool and lose the girl.

They are, the Gamekillers.

And to make guys aware of these threats that loom large over their game, Axe followed up its acclaimed first Gamekillers program with a series of five 30 minute episodes on MTV. Real guys sent on dates with beautiful women, but what they don’t expect is a series of interruptions that threaten their dating success.

If you keep your cool, you win the girl. Simple as that, and with Axe Dry, you can keep your cool and get your name engraved on the coveted Axe Gamekillers Chalice.

As everyone on the planet knows, the Summer, the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys.

We therefore produced a series of patriotic posters for some of the competing nations in this Summer’s World Cup Finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the Finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language.

Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

WDYWTU? is part of the global Live Unbuttoned platform which marries the physical unbuttoning of the jean with the emotional action of unrestrained, confident self-expression. The solution was a campaign that poses a simple but highly provocative question – who do you want to unbutton?

As the home of the legendary American brand the visuals were created in the USA with the suitably legendary Photographer, Mark Seliger.