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Welcome to BBH Singapore

When the world zigs, zag.

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Nike

Unlimited Stadium

Ikea

BookBook

Income

OrangeAid

Ikea

Cheras

Nike

Barge

Uob

Private Bank

Chupa Chups

Get Lolli

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What can we do together?

You’ll find a bunch of opinionated, energetic people from all disciplines who want to work closely with you, to achieve the ambitions you have for your brand.

Built on strong strategic foundations, we aim to help clients make a bigger, more productive leap than they can elsewhere.

We see creativity as one of the most powerful levers available to brands. But we’re not much interested in scam or ‘initiative work’. We want to do the big stuff, that has genuine impact. Work that gets noticed in the real world.

We can’t guarantee that it will always be the easiest or shortest of roads, but we can guarantee it will be a rewarding, productive one. Work with us, and we hope your business will benefit profoundly from this culture.

Clients

Capabilities

The tension between integration and specialisation has long been a key dilemma for many clients and marketing organisations.

As a creative business we believe in the primacy of the idea, and the power of creativity to express that idea across every relevant touchpoint. All to create brand fame, advocacy, social and cultural currency, and anchor it in the digital and e-commerce platforms that create genuine business growth.

To deliver this, we have developed an ecosystem of specialist business units and partnerships which allow us to maintain excellence in output while delivering value to our clients by simplifying complicated processes. We build scalability into everything we do, drive efficiencies and improve speed to market and reduce cost.

  • BRAND STRATEGY
  • BRAND IDENTITY
  • AGILE PRODUCTION
  • CREATIVE DEVELOPMENT
  • DESIGN & BUILD
  • UX / CX
  • DIGITAL PUBLISHING
  • COMMS PLANNING
  • SOCIAL STRATEGY
BBH Capabilities
  • BRAND STRATEGY

    Strategic rigor is central to all we do. We get to know your category and consumer intimately, then develop powerful insights that drive meaningful creative platforms.


    Partnerships: ZAG
  • BRAND IDENTITY

    We apply analytical insights and integrated teams to determine and build out what a brand stands for, and what it means to people in the world.

  • AGILE PRODUCTION

    Integrated & agile creative production designed to capture & elevate the idea with experts in every media, including TV, film, print, photography, editing and digital display.


    Partnerships: BLACK SHEEP STUDIOS
  • CREATIVE DEVELOPMENT

    We are passionate about the primacy of the idea and power of creativity. Our teams create best-in-class creative ideas, and bring them to life across all touchpoints.

  • DESIGN & BUILD

    From simple apps to e-commerce platforms, we develop, build and deliver web and mobile expressions.

  • UX / CX

    It’s not just the creative idea, but how people experience that idea that matters. Our UX teams ensure that consumer interaction is as meaningful as the idea itself.


    Partnerships: ZAG
  • DIGITAL PUBLISHING

    We develop content across digital media, reflecting the modern media landscape, and giving consumers the full brand experience in channels relevant to them.


    Partnerships: BLACK SHEEP STUDIOS
  • COMMS PLANNING

    As soon as we receive a brief, our comms planners work with strategists and creatives to ensure that our ideas meet people where, when, and how they want to receive them.

  • SOCIAL STRATEGY

    Our social strategists ensure that the overall platform extends to your consumer’s daily interactions with the brand in a meaningful and engaging way.

News

How we made the world’s coolest running track

7.10.17 adweek >

BBH Singapore brings home the most Cannes Lions from Asia

6.29.17 CampaignBriefAsia >

BBH Singapore ECD Joakim Borgström has ambitions to make us No#1 in the world

5.15.17 The Drum >

BBH Singapore wins a Webby for Nike Unlimited Stadium campaign.

4.26.17 WebbyAwards >

BBH Singapore wins creative and brand strategy pitch for Singapore’s largest telco, Singtel.

3.4.17 Mumbrella Asia >

April Fool’s Prank for IKEA creates social zeitgeist

2.4.17 Straits Times >

‘HIghlights from BBH event series – Insanity With a Purpose

12.13.16 Youtube >

BBH 20th Anniversary Film

11.18.16 Youtube >

​BBH welcomes Faraaz Marghoob

11.8.16 Marketing >

A cheeky tactical from IKEA

10.13.16 Yahoo News >

A Digital Black Sheep returns

10.10.16 Campaign Brief Asia >

THE UN-COMMODIFICATION OF CREATIVITY

10.5.16 Campaign Asia >

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People

John Hadfield

CEO >

CEO

Jack of plenty. Master of nowt.

Charles Wigley

Asia Chairman >

Asia Chairman

Old planner. Occasionally useful. Otherwise in France.

Joakim Borgstrom

ECD >

ECD

Natasha Barker

CFO >

CFO

Beancounter in denial, hippy at heart.

Yan Yi Chee

General Manager >

General Manager

Mom. Wife. Manager. Diplomat.

David Webster

Chief Growth Officer & Managing Partner >

Chief Growth Officer & Managing Partner

Relentlessly curious. Always in search of the next big thing.

James Sowden

Head of Planning & Managing Partner >

Head of Planning & Managing Partner

International strategic vagrant - discovering the world, one brand at a time.

Deborah Abraham

Regional Communications Director >

Regional Communications Director

Penchant for Fendi, rum & coke, and stealing headlines.

John Hadfield

CEO >

CEO

Jack of plenty. Master of nowt.

Charles Wigley

Asia Chairman >

Asia Chairman

Old planner. Occasionally useful. Otherwise in France.

Scott McClelland

ECD >

ECD

Wanderer, wonderer and sidekick to a 4 year old superhero.

Yan Yi Chee

General Manager >

General Manager

Mom. Wife. Manager. Diplomat.

David Webster

Chief Growth Officer & Managing Partner >

Chief Growth Officer & Managing Partner

Relentlessly curious. Always in search of the next big thing.

James Sowden

Head of Planning & Managing Partner >

Head of Planning & Managing Partner

International strategic vagrant - discovering the world, one brand at a time.
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Contact

BBH Singapore

5 Magazine Road #03-03
Central Mall
059571 - Singapore
T: +6565003000

Home is an old historic warehouse on the Singapore river, above a nightclub. We have transformed the space into an open-plan pen for our blacksheep.

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