Work
News
People
Searching…
No Search Results

Welcome to BBH Singapore

We are creative opportunists.
When the world zigs, zag.

Newsfeed

SG_Home_Header01
Scroll ∨

Ikea

BookBook

SG_Ikea_bookbook_1500x844

Nike

Unlimited Stadium

SG_NikeUnlimitedStadium_big

Ntuc Income

OrangeAid

SG_NTUCOrangeAid_small

Ikea

Cheras

SG_IkeaCheras_big

Nike

Barge

SG_NikeBarge_White-Label_750x500

Uob

Private Bank

SG_UobCarousel_750x500

Chupa Chups

Get Lolli

SG_GetLolli_750x500
View All

What can we do together?

You’ll find a bunch of opinionated, energetic people from all disciplines who want to work closely with you, to achieve the ambitions you have for your brand.

Built on strong strategic foundations, we aim to help clients make a bigger, more productive leap than they can elsewhere.

We see creativity as one of the most powerful levers available to brands. But we’re not much interested in scam or ‘initiative work’. We want to do the big stuff, that has genuine impact. Work that gets noticed in the real world.

We can’t guarantee that it will always be the easiest or shortest of roads, but we can guarantee it will be a rewarding, productive one. Work with us, and we hope your business will benefit profoundly from this culture.

Clients

Capabilities

The tension between integration and specialisation has long been a key dilemma for many clients and marketing organisations.

As a creative business we believe in the primacy of the idea, and the power of creativity to express that idea across every relevant touchpoint. All to create brand fame, advocacy, social and cultural currency, and anchor it in the digital and e-commerce platforms that create genuine business growth.

To deliver this, we have developed an ecosystem of specialist business units and partnerships which allow us to maintain excellence in output while delivering value to our clients by simplifying complicated processes. We build scalability into everything we do, drive efficiencies and improve speed to market and reduce cost.

  • BRAND STRATEGY
  • BRAND IDENTITY
  • AGILE PRODUCTION
  • CREATIVE DEVELOPMENT
  • DESIGN & BUILD
  • UX / CX
  • DIGITAL PUBLISHING
  • COMMS PLANNING
  • SOCIAL STRATEGY
BBH Capabilities
  • BRAND STRATEGY

    Strategic rigor is central to all we do. We get to know your category and consumer intimately, then develop powerful insights that drive meaningful creative platforms.

  • BRAND IDENTITY

    We apply analytical insights and integrated teams to determine and build out what a brand stands for, and what it means to people in the world.

  • AGILE PRODUCTION

    Integrated & agile creative production designed to capture & elevate the idea with experts in every media, including TV, film, print, photography, editing and digital display.


    Partnerships: Blacksheep Live
  • CREATIVE DEVELOPMENT

    We are passionate about the primacy of the idea and power of creativity. Our teams create best-in-class creative ideas, and bring them to life across all touchpoints.

  • DESIGN & BUILD

    From simple apps to e-commerce platforms, we develop, build and deliver web and mobile expressions.


    Partnerships: Monterosa
  • UX / CX

    It’s not just the creative idea, but how people experience that idea that matters. Our UX teams ensure that consumer interaction is as meaningful as the idea itself.

  • DIGITAL PUBLISHING

    We develop content across digital media, reflecting the modern media landscape, and giving consumers the full brand experience in channels relevant to them.

  • COMMS PLANNING

    As soon as we receive a brief, our comms planners work with strategists and creatives to ensure that our ideas meet people where, when, and how they want to receive them.

  • SOCIAL STRATEGY

    Our social strategists ensure that the overall platform extends to your consumer’s daily interactions with the brand in a meaningful and engaging way.

News

BBH AP creates epic footprint for Nike

8.29.16 adobomagazine >

SG_2016news_unlimitedstadium

BBH is the most awarded agency at Singapore Effies

7.12.16 mumbrella >

SG_2016news_effie

Insanity with a Purpose

4.14.16 Tumblr >

SG_2016news_Iwtp

Emperors Wanted

4.13.16 Campaign Asia-Pacific >

SG_2015news_CharlesOpEdArticle

In Praise of Dull

2.23.16 Campaign Asia >

unnamed copy

A twerking Panda features in IKEA store launch

11.2.15 ADWEEK >

SG_2015news_ATwerkingPandaFeaturesInIKEAStoreLaunch

BBH Cooks up a kitchen for IKEA

10.2.15 adweek >

SG_2015news_BBHCooksUpAKitchenForIKEA

BBH Asia Network sweeps APPIES Awards

9.1.15 Campaign Brief Asia >

SG_2015news_BBHAsiaNetworksweepsAPPIESAwards

Sizing up Passion vs Process

8.25.15 Campaign Live >

SG_news_CharlesOpEdArticle

Mentos National Night and IKEA Bookbook: Singapore’s most memorable ads

8.5.15 Marketing >

SG_2015news_Singapore most memorable ads

IKEA Bookbook wins big at SPH iink Awards

8.1.15 The Straits Times >

SG_2015news_sphlinkawards

‘Last Day of School’ CSR film launches

7.15.15 marketing >

SG_2015news_LastDayofSchool
View All

People

John Hadfield

CEO >

CEO

Jack of plenty. Master of nowt.
JOHN HADFIELD SMILE 2

Charles Wigley

Asia Chairman >

Asia Chairman

Old planner. Occasionally useful. Otherwise in France.
CHARLES WIGLEY SMILE

Scott McClelland

ECD >

ECD

Wanderer, wonderer and sidekick to a 4 year old superhero.
SCOTT MCCELLAND SMILE

Natasha Barker

CFO >

CFO

Beancounter in denial, hippy at heart.
NATASHA LINDSAY-BARKER SMILE

Yan Yi Chee

General Manager >

General Manager

Mom. Wife. Manager. Diplomat.
YanYi

David Webster

Chief Growth Officer & Managing Partner >

Chief Growth Officer & Managing Partner

Relentlessly curious. Always in search of the next big thing.
David Webster smile

James Sowden

Head of Planning & Managing Partner >

Head of Planning & Managing Partner

International strategic vagrant - discovering the world, one brand at a time.
JAMES SNOWDEN SMILE

Deborah Abraham

Regional Communications Director >

Regional Communications Director

Penchant for Fendi, rum & coke, and stealing headlines.
DEBORAH ABRAHAM SMILE

John Hadfield

CEO >

CEO

Jack of plenty. Master of nowt.
JOHN HADFIELD SMILE 2

Charles Wigley

Asia Chairman >

Asia Chairman

Old planner. Occasionally useful. Otherwise in France.
CHARLES WIGLEY SMILE

Scott McClelland

ECD >

ECD

Wanderer, wonderer and sidekick to a 4 year old superhero.
SCOTT MCCELLAND SMILE

Yan Yi Chee

General Manager >

General Manager

Mom. Wife. Manager. Diplomat.
YanYi

David Webster

Chief Growth Officer & Managing Partner >

Chief Growth Officer & Managing Partner

Relentlessly curious. Always in search of the next big thing.
David Webster smile

James Sowden

Head of Planning & Managing Partner >

Head of Planning & Managing Partner

International strategic vagrant - discovering the world, one brand at a time.
JAMES SNOWDEN SMILE
View All

Contact

BBH Singapore

5 Magazine Road #03-03
Central Mall
059571 - Singapore
T: +6565003000

Home is an old historic warehouse on the Singapore river, above a nightclub. We have transformed the space into an open-plan pen for our blacksheep.

Departments