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Welcome to BBH London

When the world zigs, zag.

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How we make a difference for our clients


Who Stole the Cup?


Barclays Data Song


The Swan


Big Shaq x Trainline Voice Rap


The Vodka With Nothing To Hide



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What we believe in

We believe in difference. Because it makes a difference. If you surprise people then they’ll sit up. If you speak a different language to everyone else then they’ll listen. If you craft your message with love and originality then that message will land harder. If you give people something useful that makes their lives a little bit better then they’ll thank you. And if you get all of this right, well, that’s how brands are built.

Everything we do is born out of the pursuit of difference. We fill our building with people who are different. We like to work with people who are different.

If this feels like you then please get in touch. You might want to watch this film first.



There is no ‘one size fits all’ at BBH. Our clients work with us in many different ways.

We offer eight complementary creative specialisms, connected by one culture and one P&L.


  • Advertising
  • Agile Film Production
  • Brand and Design Consultancy
  • Retail
  • Social
  • Direct
  • Sport
  • Health
  • Customer Experience
BBH Capabilities
  • Advertising

    BBH strategy, creative and production connected across channels, focused on creating enduring value for brands.

  • Agile Film Production

    High quality, low-cost, fast turnaround video, primarily for the web. Delivered by Black Sheep Studios, our in-house video production unit.

  • Brand and Design Consultancy

    Kick-starting commercial growth through innovative strategies and design, via ZAG.

    Partnerships: BBH ZAG
  • Retail

    Our retail business delivers creative assets that sell at every touch-point along the consumer journey. From in-store experiences, to brochures and CRM.

  • Social

    BBH Live delivers real-time creative and content solutions, with ‘always on’ measurement and optimisation baked in.

    Partnerships: BBH Live
  • Direct

    The most successful brands express their promise in public and in private. We deliver strategic and creative assets one-to-one, in a targeted and bespoke fashion.

  • Sport

    Classic BBH brand strategy and creativity, applied to the world of sport. Working with sports brands, events and governing bodies, BBH Sport harnesses the unique and emotional power of sport to build brands.

    Partnerships: BBH Sport
  • Health

    Bringing pharmaceutical marketing expertise and BBH brand creativity to life-changing treatments. Communication targeted primarily at health care professionals, delivered with Black Sheep rigour and craft.

  • Customer Experience

    BBHX defines, designs and develops brand savvy, customer centric experiences across every touchpoint.


The British Arrows 2018

17.5.18 >

BBH’s “UP” presents “Insatiable” with The Gourmand

8.5.18 BBH London >

The “strange rebirth” of print in advertising

23.4.18 PrintPower >

Print, Richard Madden

Contagious Live April 2018

20.4.18 Contagious >

Absolut Vodka, Contagious

Cuprinol’s Garden Shades Campaign Inspires Us to Get Spring Cleaning

16.4.18 Little Black Book >

Cuprinol, Print, Campaign

Furniture brand Swoon unveils new “living” identity

12.4.18 Design Week >

Swoon, Zag consultancy

Is Data The New Gold?

4.4.18 CEO Today >

Data, insight, opinion, strategy

The Gender Pay Gap at BBH

3.4.18 BBH >

What is your brand’s data proposition?

27.3.18 Campaign >

Campaign, Richard Madden, GDPR, data, data proposition

BBH London Promotes Ben Shaw to Head of Strategy

21.3.18 Little Black Book >

Ben Shaw, BBH, Strategy

The Invention of Marketing

13.3.18 CEO Today >

Marketing, CEO advice

A Day in the Life of Stephen Ledger-Lomas

9.3.18 Shots >

Stephen Ledger-Lomas, BBH
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Ben Fennell

Chief Executive Officer >

Chief Executive Officer

Radhika Radhakrishnan

Chief Financial Officer >

Chief Financial Officer

Jon Peppiatt

Chairman >


Alison Hoad

Chief Strategy Officer >

Chief Strategy Officer

Karen Martin

Managing Director >

Managing Director

Ian Heartfield



Anthony Austin



Lilli English

Head of Experience Strategy >

Head of Experience Strategy

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