Wild
Dirty Talk
Capabilities:
so Wild made a deodorant. The challenger brand is on a mission to take plastics out of bathrooms with its sustainable product.
Here’s how we got people to take notice of Wild.
500k
video views in 2 weeks
Given the context of a rapidly expanding (and increasingly competitive) market, Wild needed help getting the word out about its own brand and product.
In a category of earnest ecobabble, we turned ecological destruction into a kink.
It’s easy for environmentally responsible deodorant to come across as worthy – so we took a completely different tack.
Introducing Torvald, a polar bear who accommodates his girlfriend’s kink for eco destruction but draws the line at plastic deodorants.
Absurd, wonderful, in a word - wild.