Our model gives brands a real seat at the table, by making them Executive Producers and treating them like true partners alongside the production company, distributor, and talent. We work with a breadth of reputable Hollywood players, enabling us to develop and package all types of IP, from short-form, digital unscripted content, to premium scripted shows. We bring brands in at the start the process, as part of the creative and financial package of the show.
The benefits to the brand are several: first, the brand only shoulders a small part of the total production cost, and only if there is a buyer for the show. Our entertainment expertise ensures an authentic role for the brand to play, while our background in marketing allows us to connect the IP to broader marketing agendas and initiatives, and maximize ROI. Lastly, the brand can also see income in the form of an EP fee, and backend revenue.
We partner with the brand to create an entertainment brief that aligns marketing and brand goals, with creative mandates. In parallel, we work with networks to develop an initial sell-in strategy, based on current live mandates, as well as the budget and target of the brand.
Depending on the brief, we identify a set of relevant writers and ask them to generate new IP, and/ or we reach out to our Hollywood network to identify existing IP that could be shaped to fit the mandate.
Once the IP has been developed, we assemble the combination of talent, partners and upfront investment that will ultimately make the 'package' attractive to buyers in the marketplace. We then go out to pitch the IP, negotiate the sell, and go into production once we have found a distributor. Once an on-air date is agreed, we work with client marketing teams to ensure the IP launches successfully, and is effectively leveraged in the context of the broader marketing strategy.