Brand Owned IP

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Our model gives brands a real seat at the table, by making them Executive Producers and treating them like true partners alongside the production company, distributor, and talent. We work with a breadth of reputable Hollywood players, enabling us to develop and package all types of IP, from short-form, digital unscripted content, to premium scripted shows. We bring brands in at the start the process, as part of the creative and financial package of the show.

The benefits to the brand are several: first, the brand only shoulders a small part of the total production cost, and only if there is a buyer for the show. Our entertainment expertise ensures an authentic role for the brand to play, while our background in marketing allows us to connect the IP to broader marketing agendas and initiatives, and maximize ROI. Lastly, the brand can also see income in the form of an EP fee, and backend revenue.

Step 1

Develop Entertainment Brief

Briefs that align marketing and brand goals

Step 2

Develop Source and Shape IP

Generate or shape IP

Step 3

Package, Sell, and Launch

Assemble the best team to take you through to launch

Develop Entertainment Brief

We partner with the brand to create an entertainment brief that aligns marketing and brand goals, with creative mandates. In parallel, we work with networks to develop an initial sell-in strategy, based on current live mandates, as well as the budget and target of the brand.

Develop Source and Shape IP

Depending on the brief, we identify a set of relevant writers and ask them to generate new IP, and/ or we reach out to our Hollywood network to identify existing IP that could be shaped to fit the mandate.

Package, Sell, and Launch

Once the IP has been developed, we assemble the combination of talent, partners and upfront investment that will ultimately make the 'package' attractive to buyers in the marketplace. We then go out to pitch the IP, negotiate the sell, and go into production once we have found a distributor. Once an on-air date is agreed, we work with client marketing teams to ensure the IP launches successfully, and is effectively leveraged in the context of the broader marketing strategy.

Featured Projects

Other Services

BBH Global

60 Kingly Street
London W1B 5DS
United Kingdom

New Business
>& General Enquiries

Tim Harvey

Global Business Development Director
+1 (323) 204 0160

Isobel Thomas

Global Communications Director
+44 7931 553 577