Retail is perhaps the most fast-moving and competitive of all sectors today. It is often wrongly assumed that customers are only looking for eye-catching offers and that creativity only has the slightest role to play. At BBH we see it differently. For us retail is the toughest test of commercial creativity. And we’re proud that our work has a proven track record of not just standing up to that test but smashing it, with our work for Tesco playing a significant role in delivering one of the biggest turnarounds in UK retail history.