BBH Expertise

Automotive

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Category Expertise: Automotive

Making a difference by driving desire.

Few brand choices have the potential to communicate as much about an individual as their choice of car. So it’s ironic that the automotive sector has perhaps the most famously samey communication of all. Not that we’re complaining: It’s helped our work for Audi remain amongst the most distinctive and effective car advertising in the world for over 30 years. Our approach has made it the most desirable brand in its class and has driven sales tenfold over BBH’s tenure.

Featured Projects in Automotive

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