Zag + BBH Brand World

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Zag ready Swoon Editions for market leadership with new positioning, identity and online experience

Swoon, one of the UK’s leading online furniture retailers, launches fresh new distinctive identity with new logo, upcoming debut TV campaign and website created by Zag (part of BBH).

Having spotted an opportunity within the slow, laborious design cycles of established furniture retailers, Swoon launched in 2012 to produce rapid response, distinctive designs at disruptive prices. Having achieved rapid growth in 6 years, Swoon wanted to reposition itself from disruptive UK challenger to more trusted global market leader.

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In positioning Swoon as the home for the home obsessed, we sought to inject individuality at every opportunity. We created a logo marque made up of individually created characters inspired by furniture design details. We developed a ‘Living Sketchbook’ brand system that showcased dynamic combinations of pieces, fabrics and colours

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