bwin has launched its latest groundbreaking campaign ‘Who Stole the Cup?’ with a Hollywood-style heist, a fitting follow-up to last year’s exhilarating ‘the Race’. This latest work is a continuation of bwin’s innovative betting advertising which invites the consumer to LIVE THE ACTION and bet on the outcome of the ad. By positioning its latest campaign at the most exciting moment in football for several years, bwin is ensuring it is top of mind when making that first bet.
Beautifully directed by Pedro Martin-Calero, the film stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona as criminals, each representing their country, plotting to steal the Cup.
Shot in a sumptuous, cinematic style, the film is a nod to the great Hollywood crime capers of the past. Each of the football legend suspects feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief is, the audience will be left guessing.
Accompanying the campaign are a series of candid behind-the-scenes interviews by Robert Pires talking to each footballing legend (Stefan Effenberg was interviewed by a journalist). The interviews contain explosive revelations including Maradona’s take on VAR and what would have happened if it was in-play today!