BBH Singapore created Nike’s Unlimited Stadium, a giant reimagined running track taking over a whole city block in the centre of Manila. The Unlimited Stadium is shaped as a 100-metre sole print of the Nike Lunar Epic a newly launched NikeRunning footwear innovation.
Fusing the virtual and physical worlds, the stadium featured a 200-metre running track lined with LED screens, where up to 30 runners at a time were invited to engage in a virtual race against avatars of themselves.
BBH conceptualized the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with expert partners. The campaign went on to become Asia’s most awarded campaign at Cannes, bringing home 15 lions.