The film was uploaded on the brand’s YouTube channel on January 19 2018. While protests continue to shadow the film, the campaign appears to have resonated with viewers, garnering over 8.4 million views.
The video begins with a voiceover saying whoever does not use BookMyShow should be ready with the excuse that Padmaavat is a ‘Touchy Topic’ for them. The video features people sharing what they loved in the film with friends and ending up irritating all those who have not managed to watch the film. The campaign aims to make advance ticket booking a habit among viewers.