Survivornet’s mission is to disrupt the medical industry by improving how patients access cancer-related information.
With expertise in branding, user experience design, and platform visual design, BBH partnered with SurvivorNet to create and launch the SurvivorNet brand and platform – designed to help democratize access to the world’s leading cancer doctors and to provide comprehensive, reliable information to patients, and caregivers.
View the site at: survivornet.com
The goal was to create a brand that combats the cold, overwhelming, and complex experience of researching cancer-related information. Through logo design, fonts, color palettes, and content illustrations – BBH designed a warm, welcoming and reliable brand.
Our visual language featured illustrations to be more approachable and relatable to our audience, while having a functional aspect, including introducing topics, navigation menu, or illustrate information.
SurvivorNet collaborated with leading physicians and researchers at top institutions including the National Cancer Institute, Memorial Sloan Kettering, Harvard and more to produce premium video content.
We design a system that applied our brand visual language to SurvivorNet’s video content across the site, including titles, description, data visualization, and illustrations.
We delivered a video tool kit, ownable to the brand, and designed to be flexible and accommodate SurvivorNet’s video production roadmap.
We mapped SurvivorNet’s content (including future content streams) and created a site experience that felt natural to a patient’s or caregiver’s discovery process – providing features that empower them to take action on their health situation.