Next

Nailed It

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Finding Next's Brand Promise

We were asked by the CEO to help identify a brand promise that could unify the various departments and staff and help them better understand the Next brand.

Expertises
Retail

Films

The result is a strategy around ‘Style Confidence’ – helping customers feel confident in their fashion and home choices every day.

BBH Global

60 Kingly Street
London W1B 5DS
United Kingdom

New Business
>& General Enquiries

Tim Harvey

Global Business Development Director
+ 1 (747) 275-6221
Press

Isobel Thomas

Global Communications Director
+44 7931 553 577