People are doing brilliant things across the country right now. People from every walk of life, from every strata of society are making their lives better. They’re going places and doing things. They’re moving forward.
Uber moves them.
The campaign uses real-life stories from customers and Uber drivers to show how the service is impacting people’s lives. The campaign focuses on online films but also features digital, print and outdoor. For users, it explored the concept of having the freedom of mobility in an affordable way and for the drivers, it shows how it can turn them into micro-entrepreneurs.