TAP Portugal

Life Via Portugal

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Life Via Portugal

In partnership with TAP Air Portugal we launched the Portugal Stopover program allowing passengers to spend up to five days in Portugal at no extra cost en route to other destinations in Europe.

With TAP having very low awareness and a limited marketing budget our work had to punch above its weight. By offering a top to bottom solution for our clients, including media planning and buying through our partners MODCo Media, we were able to make the most of every dollar.

Our integrated, design-led campaign helped TAP to more than double their number of passengers from the US in just one year resulting in $43m in increased revenue for the airline.

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