Harbin Beer

Happiness Without Borders

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Olympic Fever

As Olympic fever reached its peak, Harbin Beer harnessed the power of sportsmanship and the spirit of the games to take their mission of “一起哈啤” (“Happy Together” aka #YQHP) to the next level by launching a powerful short film that reveals how sports and friendship transcend boundaries and cultural differences.

Harbin Beer and BBH created a campaign to connect communities through sport – organizing actual sporting matches played across the borderlines of China – the country with the most neighboring countries of anywhere in the world.

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To truly prove how sport can unite us, Harbin Beer embarked on a massive 30-day journey that saw China play basketball with Myanmar, football with Mongolia, table tennis with Russia, cycling with Kazahkstan and paddle-boarding with Vietnam. All played across physical borderlines.

Related Work

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