These live radio spots were made outside and not in a studio. In actual locations in Goa, Bir and Ladakh real patients were actually white water rafting, paragliding off a cliff and running a marathon in the Himalayas.
The spots were played in Mumbai on Radio Mirchi, Big FM, Red FM and Radio One. And in Delhi on Radio Mirchi, Fever, Big FM and Radio One. The campaign started on the radio on 19th September and ended on 21st October.