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Red Bull

Signature Series

Red Bull Signature Series is a yearlong action sport series on NBC. Together with BBH L.A we built a responsive web and native app experience. The goal was to get all these incredible and individual events to feel like one big thing. The solution was to create a chronological timeline where each event had its own place and imersed you in all its glory once selected.
Since Red Bull Signature Series is a TV format, the digital experience was very much focused on video but with all that extra content we can provide on an interactive platform


BBH London, BBH LA