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Nike

Unlimited Stadium

BBH Singapore created Nike’s Unlimited Stadium, a giant reimagined running track taking over a whole city block in the centre of Manila.

The Unlimited Stadium is shaped as a 100-metre sole print of the Nike Lunar Epic – a newly launched NikeRunning footwear innovation.

We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners.

Fusing the virtual and physical worlds, the stadium features a 200-metre running track lined with LED screens, where up to 30 runners at a time are invited to engage in a virtual race against avatars of themselves.