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Ikea

Lookalikes

The IKEA Look-Alike Facebook Contest was part of a larger campaign in Malaysia to relaunch the IKEA Damansara store after it had undergone major renovation. The insight behind the campaign was that the store was redesigned based on customer feedback. The IKEA store is, well, more like its customers than ever. We brought our store relaunch print ads to life by engaging Facebook fans with a contest where they could win gift cards in exchange for dressing up as IKEA products.