Save One. Save them all. That was the simple idea behind this print campaign.
Using Chinese traditional paper-cutting, we showed how delicately inter-related and co-dependent our world’s ecosystem is. The paper-cuttings featured one of the key protected species and how their habitat was intricately connected to one other to form a striking image of the endangered wildlife that WWF protects in the area.
The original artwork which measured 10m x 5m, was created by the practitioners of this traditional art form, and were exhibited at the WWF Pavilion during the World Expo in Shanghai, drawing over 210,000 visitors.