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JOHNNIE WALKER

Game Changer: Bruce Lee

BBH Shanghai brought the legendary Bruce Lee back to life, in a revolutionary new film for Johnnie Walker to bring the brand’s progressive attitude to Chinese audiences.

Bruce Lee was chosen for this epic revival because he epitomised the ‘Keep Walking’ spirit in that he trusted his intuition and pursued his ideas with absolute conviction to become a Game Changer that left an indelible mark on Chinese culture.

To bring this complex and unique idea to life (quite literally), BBH collaborated with the world’s best visual effects company The Mill and one of the world’s most sought after director, Joseph Kahn.

Through this effort Bruce Lee not only makes us remember his legacy – he also inspires us to keep walking. Click here to watch the full 90sec version of the film..

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