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Nike (new logo)

NIKE HYPERDUNK

This is an online content aimed at creating social buzz and talk-ability for NIKE’s new product – NIKE REACT HYPERDUNK 2017 FLYKNIT. The is a new technology breakthrough for basketball lovers, with a sole that not only provides better grip but importantly, is able to give you “instant bounce” to help basketball players better their every move.

As our target audience are high school / university kids, the creative idea leverages on the typical way rumours spread in and around school campus -the legend of this HYPERDUNK boy and how high he can jump grows bigger and bigger.