Work
News
People
Searching…
No Search Results

Dulux

Dulux Words

The majority of Chinese leave their walls white, or if they are very adventurous, beige. Dulux wants people to become more confident and consider repainting their walls with colour. We created a campaign that demonstrated how emotions change with a colour change. Even negative words suddenly feel positive with the right colours. The ads were posted in Dulux stores, movie theaters and lifts in Shanghai