BBH together with Harbin beer to launch the 2017 summer campaign, built around the belief in finding a fresher world.
Consistent with the brand DNA “一起哈啤“, this campaign brings to life the drivers behind the brand’s evolving and exploratory audience, seeking new and different ways to play just as hard as they work. All they need to do is look at the world around them to find fresh opportunities to do something fresh together this summer.
Harbin beer fuels their thirst for those fresh experiences with their friends with the icy refreshment in every can and bottle to encourage them to see the world with fresher eyes.
Bringing back the brand’s love of Hip-Hop and embedding it in local culture, we recreated the theme music China’s classic masterpiece “Journey to the West”, turning it into a fresh new anthem for a summer of fresher worlds.