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Car Stereo

In an effort to associate the brand with luxury car models, BOSE wanted to expose Chinese consumers to the experience of high-fidelity sound in its in-car product range.

Inspiration for this print work on behalf of BOSE came from the insight that Chinese purchasers of luxury cars care passionately about the driving experience when making a decision about a car make and model to purchase. For them, driving is much more than just getting from A to B. Thus BOSE created a new prepossessing for its in-car stereo line: “life-like sounds that enhances your driving pleasure”, brought to life with the idea that you can “make every journey an exceptional journey through sound.”