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Audi

Driver Image – Ma Long

In May 2017, BBH China working with Audi launch a new campaign, ‘There is no change without firsts” which celebrates a new generation of trailblazers that have the power to inspire every-day consumers to be part of a movement by taking risks and challenging the status quo in their respective fields of personal devotion.

In this film, Ma Long, the first table tennis Grand Slam winner, uses his best weapon – the Ping-Pong racket – to ‘beat off’ challenges that spring up.