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Audi

Driver Image – Hao Jing Fang

In May 2017, BBH China working with Audi launch a new campaign, ‘There is no change without firsts” which celebrates a new generation of trailblazers that have the power to inspire every-day consumers to be part of a movement by taking risks and challenging the status quo in their respective fields of personal devotion.

This film features that Hao Jing Fang, the first Chinese female Hugo award winner, reveals her mystical take on the city of Beijing in a pop-up book animation treatment.