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Audi

Driver Image – Cheng Cong Fu

In May 2017, BBH China working with Audi launch a new campaign, ‘There is no change without firsts” which celebrates a new generation of trailblazers that have the power to inspire every-day consumers to be part of a movement by taking risks and challenging the status quo in their respective fields of personal devotion.

In this visually arresting film, BBH China uses intricate stop motion animation to illustrate the challenges Cheng Cong Fu,China’s first Chinese Lemans race car driver, faced to reach the road to fame