Work
News
People
Searching…
No Search Results
Play

Ice Dew

60%

Playing off the indisputable insight that our bodies are made of 60% water, BBH China created a TVC for The Coca-Cola- Companies sub-brand Ice Dew during the 2012 Olympics. The TVC showcased the wholehearted attempts of Olympians trying to perform at only 40% of their normal size, illustrating the importance of staying fully hydrated to perform well.

This playful TVC made headlines across China and went on to become a finalist at Cannes, in addition to winning a 4As Gold and a Great Wall Silver.

Awards