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HARBIN BEER

2014 FIFA World Cup

As an official sponsor of the 2014 FIFA World Cup, Harbin wanted to join in on the festivities and get involved in the global excitement surrounding the tournament.

In the spirit of the games, BBH China created a TVC featuring friends coming together to enjoy a Harbin (or two) as they watch the world’s most watched sporting event. The light-hearted message behind the TVC was to remind us that it isn’t who wins or loses, but the precious moments we spend bonding over a few beers with our friends.

Cheers to that!