BBH Shanghai’s vision is to be the most creatively-potent, commercially-effective agency in China. Our strategy is to grow the agency in shape, not just in size. We have successfully created thriving business units that leverage BBH’s top-notch creativity and strategy to address the entire marketing value-chain – from brand consulting, comms planning, creative development, production, social strategy and more. We have effectively innovated the “shape” of our creative offering – opening new avenues for Clients and brands to access BBH’s creative strength.
BBH opened its Shanghai office in 2006 with eight people, and has managed to stay lean ever since. Now with 85 people and 23 brands, BBH Shanghai is still one of smallest ‘big international’ shops in China. The agency maintains a relatively small footprint in order to nurture a consistently intimate culture. We believe that true creativity flourishes in an environment of trust, collaboration and constant improvement.
We also believe in our responsibility to help raise the world’s expectation of Chinese-born creativity. That’s why BBH Shanghai has built its Client roster to allow 60% of its creative work to be regional or global in reach.
We are also proud to say that the senior leadership team has stayed together since the office’s opening. The stability that comes with it is a key factor in building trust with clients in China, where things change at the speed of light.
In January 2014, R3 was quoted in CampaignAsia for saying “[One agency to watch in the future, BBH [China], managed to win three of the 10 largest agency changes in 2013. Awarded the Best Strategic Planning Department in China (R3 report 2013), 2015 Top 10 Most Effective Agencies of the year, and Voted R3 no. 1 most recommended agency amongst clients.
- Brand Strategy
- Brand Positioning
- Creative Development
- Comms Planning
- Agile Production
- Social Strategy
- PR, Influencer Management
- Design and Build
Strategic rigor is central to everything we do. We dig deep to know your category and consumer intimately in order to develop powerful insights.
We apply analytical insights and integrated teams to determine and build out what a brand stands for, and what it means to people in the world.
Our entire business model is based on a passionate belief in the primacy of the idea and and power of creativity.
Our comms planners work in tandem with brand strategists and creatives to ensure that our ideas meet people where, when and how they want to receive them.
Fully integrated creative production that is designed to capture and elevate the idea with experts in every media.
Our social strategists ensure your consumer's daily interactions with the brand is meaningful and engaging.
PR, Influencer Management
Our integrated PR teams ensure that the media and influencers take notice, increasing fame and ROI for every expression of the brand.
Our UX experts ensure that how people interact with the idea is as meaningful as the idea itself.
Design and Build
From simple apps to e-commerce platforms, we develop, build and deliver web and mobile expressions of the brand that grow business.