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Welcome to BBH Shanghai

We are creative opportunists. When the world zigs, zag.


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Happiness Without Borders


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BBH opened its Shanghai office in 2006 with eight people, and has managed to stay lean ever since. Now with 85 people and 23 brands, BBH Shanghai is still one of the smallest ‘big international’ shops in China. The agency maintains a relatively small footprint in order to nurture a consistently intimate culture. We believe that true creativity flourishes in an environment of trust, collaboration and constant improvement.

We also believe in our responsibility to help raise the world’s expectation of Chinese-born creativity. That’s why BBH Shanghai has built its Client roster to allow 60% of its creative work to be regional or global in reach.

We are also proud to say that the senior leadership team has stayed together since the office’s opening. The stability that comes with it is a key factor in building trust with clients in China, where things change at the speed of light.

R3 was quoted in CampaignAsia for saying “BBH China ranks first in the overall performance ranking with the highest level of client satisfaction, a commendable achievement given the highly competitive environment they operate in. BBH achieved first position for the first time in 2010 and in 2016 they lead the ranking again.”

The Shanghai office has also being awarded Highest Client Satisfaction in China (R3 report 2016) and Top 10 Most Effective Agencies of the Year (Greater China Effie 2015).




BBH Shanghai’s vision is to be the most creatively-potent, commercially-effective agency in China. Our strategy is to grow the agency in shape, not just in size. We have successfully created thriving business units that leverage BBH’s top-notch creativity and strategy to address the entire marketing value-chain – from brand consulting, comms planning, creative development, production, social strategy and more. We have effectively innovated the “shape” of our creative offering – opening new avenues for Clients and brands to access BBH’s creative strength.

  • Brand Strategy
  • Brand Positioning
  • Creative Development
  • Comms Planning
  • Agile Production
  • Social Strategy
  • PR
  • UX
  • Design and Build
BBH Capabilities
  • Brand Strategy

    Strategic rigor is central to everything we do. We dig deep to know your category and consumer intimately in order to develop powerful insights.

  • Brand Positioning

    We apply analytical insights and integrated teams to determine and build out what a brand stands for, and what it means to people in the world.

  • Creative Development

    Our entire business model is based on a passionate belief in the primacy of the idea and and power of creativity.

  • Comms Planning

    Our comms planners work in tandem with brand strategists and creatives to ensure that our ideas meet people where, when and how they want to receive them.

  • Agile Production

    Fully integrated creative production that is designed to capture and elevate the idea with experts in every media.

  • Social Strategy

    Our social strategists ensure your daily consumer interactions with the brand are meaningful and engaging.

  • PR

    Our integrated PR teams ensure that the media and influencers take notice, increasing fame and ROI for every expression of the brand.

  • UX

    Our UX experts ensure that how people interact with the idea is as meaningful as the idea itself.

  • Design and Build

    From simple apps to e-commerce platforms, we develop, build and deliver web and mobile expressions of the brand that grow business.


“My Son” film wins Silver at Spikes Asia 2016

10.10.16 Spikes Asia >

Beer and sports bring down national borders during Rio 2016 Olympics

9.2.16 Mashable Asia >

Lifebuoy Anti-Bacterial Red Packet Wins Bronze Cannes Lions 2016

7.11.16 Cannes Lions >

BBH ranked highest client satisfaction in China

3.8.16 Campaign Asia >

A Talking Fetus Brings Special Message to the People of China

11.24.15 Advertising Age >

BBH China MD Christine Ng Swaps the Office for the Catwalks

11.2.15 Campaign Brief Asia >

Traffic In China

3.27.15 Ed Tsue >

Anti-Bacterial Red Packets

2.1.15 Ads Of The World >

Plight Map, Chimera

10.27.14 Mumbrella Asia >

Most Admired CEO Campaign Asia

9.17.14 Campaign Asia >

Most Admired Company

9.17.14 Campaign Asia >

Introverts in Advertising

9.14.14 Ed Tsue >

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Arto Hampartsoumian

Chief Executive Officer >

Chief Executive Officer

Christine Ng

Managing Director >

Managing Director

Johnny Tan

Chief Creative Officer >

Chief Creative Officer

Leo Zhang

Executive Creative Director >

Executive Creative Director

Yu Kung

Executive Creative Director >

Executive Creative Director

Janel Kok

Head of Operation, Live & Design >

Head of Operation, Live & Design

Kelly Pon

Group Creative Director >

Group Creative Director

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BBH Shanghai

1/F, Building 2-3
23 Shao Xing Road
Shanghai 200020
T: +86 21 6472 9292
F: +86 21 6445 9886

We are located in the charming, tree-lined French Concession which showcases the best of Shanghai’s rich multicultural legacy.